On Traces of history

The expansion phase of Ruedi and Hans Müller (3rd generation)

1954 marks the beginning of a phase of investment and risk-taking. Ruedi and Hans Müller wanted to broaden the base of their industrial packaging business.

Nothing ventured, nothing gained, Ruedi and Hans Müller will have said to themselves in the 1950s. They consciously leave their comfort zone as entrepreneurs, get involved in new activities, gain a lot of experience and can base their business model on several pillars. Sometimes they also consciously accept measured risk.

Eight directions can be identified in this phase. An overview.